Your Web Traffic and Your Bottom Line [Web/Web Stats]
Date Published: October 05, 2003.
Most companies that have websites have access to traffic statistics, usually provided by their web host. Those that don't look at these files (or use a bargain basement web hosting company that doesn't provide them) don't know what they are missing- there is a wealth of information to be found, and reacting to this information can have a positive impact on a company's bottom line.
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Building Link Popularity [Web/Search Engine]
Date Published: September 28, 2003.
Many businesses recognize that search engines can bring volumes of highly targeted prospects to their website, typically at a fraction of the cost of traditional marketing. Unfortunately, these same companies often overlook the most important part of their search engine marketing campaigns, which is keyphrase selection and evaluation.
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Building Link Popularity [Web/Search Engine Ranking]
Date Published: January 19, 2003.
Link popularity is a factor that many search engines use when ranking web pages within their indexes. Simply put, most search engines give a ranking boost to sites that have incoming links from quality, related sites. This method of establishing importance, pioneered by the increasingly popular Google, is now used in some form by 19 of the top 20 search engines. While it is still possible to achieve high rankings for non-competitive terms without a great deal of link popularity, it is unlikely your site will rank well for very popular terms without it.
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Is Your Website Optimized for Search Engines? [Web]
Date Published: June 16, 2002.
For the technically inclined, there are numerous places on the web to get detailed, in-depth information on how to properly optimize a web site for the best possible search engine rankings. What follows is a practical guide that covers some of the most basic search engine issues. It is in no way intended to be comprehensive, but it should help the average site owner determine whether their site is optimized, and if not, how to make some simple changes to improve their search engine rankings.
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Five Ways to Get the Most Out of Your Internet Presence [Web]
Date Published: June 02, 2002.
Most web hosts offer traffic analysis data to their clients, and it is arguably the most important tool at your disposal in measuring the effectiveness of your website. By taking the time to understand this data, you can begin to understand the motivations and interests of your audience. This is but one method in getting the most out of your web presence. Here are four others.
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