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Section:: Miscellaneous Articles < Archives > |
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...previous Lynne: You wrote a book about Ebooks. Can you tell me what inspired you to write this, and maybe a little bit about the chapters in it. Kristie: I always try to keep on top of the latest marketing techniques and so forth. I subscribe to a great multitude of ezines. I kept hearing the term "ebook" being tossed around and was intrigued to discover what this "ebook" thing was all about and why everyone was so excited about it. I bought "Make Your Knowledge Sell" by Ken Evoy. While it was an excellent book (all 400 or so pages of it) about creating and marketing info products, I felt it didn't offer the kind of specific information I was looking for about ebooks. So, I decided to learn it on my own. I put a lot of time in researching. So I set to work using the info I found on "how to write an ebook" to the test. While I was learning and going thru the process I added my own thoughts, learnings, and resources. Eventually it turned out to be a book. That's why I feel my ebook, "The Ultimate Guide to eBooks" reaches people at that beginner level. Those who know my writing style know that I am very dedicated to not only telling folks WHAT they should do, but HOW they should do it and what TOOLS they can do it with. Lynne: How would you say your Ebook is different from all the hundreds of ebooks for sale out there? How would you say your personality/talents come out in your new Ebook? Kristie: I try very hard to make my writing personal and interesting. Techno speak is great for scientists and mathematicians, but it turns off the newbies. My writing is a simple, personal, tell-it-like-it-is style which people really seem to relate to. The unique strengths in my book lie in the detailed information on how to market your ebook after completion (marketing is my forte), and the insider information about the ebook business. Lynne: Without giving away any secrets, where would you say your business is headed in the future, with the new Dot-Com environment and all? Kristie: My business is different from most in that I am not driven by money. My business is built out of my extreme desire to help people to realize the same kind of success and happiness I enjoy. Out of that, I wish to help more mothers to be able to work from home and be with their children. I am in the process of writing a book to be published next year about how mother's can find their passion, create a business using their talents, and design a life of balance between personal fulfillment, realizing career success through their own business, and spending time with their children. Lynne: What challenges does your company face in the new environment? Kristie As a working mother, I feel a constant pull to maintain balance between work and home. It's a daily struggle and temptation. You can't leave your office, it's always there. It takes a real dedication both to be able to work from home AND to be able to STOP working at the "end of day". I work "mom" hours of 6am till noon. Since I'm a real morning kinda person, it allows me to get a lot done early, and enjoy the afternoon with my children. Lynne: What would you like people to know about you that makes you unique as a company? In other words, what kinds of things do you do special for your clients that makes them keep coming back to you? Kristie: I think I say it best in my article "Think Small and Grow Big". People enjoy working with other people. My business is "small business" at it's best. I spoil my client's with attention. I feel a close personal connection with each of them. Beyond the day to day business stuff, I want to know about my client's families, their personal dreams, the details of their lives. I do this because of who I am, and it works! There is no way a big design shop can compete with that! And in this day of technology, I think people crave for the human touch. Lynne: Any other comments...what else would you tell other website owners? Kristie: There is more to selecting a designer than just the ability to publish a web site. Anyone can run an html editor. A great designer will go above and beyond for you. They will figure out who your are, who your audience is, and what your business objectives are. They will build a web site plan that meets these objectives. Then they will build graphics and web site copy that reflects the "you" in your business. And after your site is built, your job is just beginning. Now that your site is out there, you need to spend time every day finding your audience and working to get them to your site. My biggest business builders are client referrals and writing articles. If offer outstanding service and are great to work with, your client's will gladly hand your name out to others. And writing articles not only shows people you know your stuff, but gives them insight into WHO you are and HOW you do business. Best of luck to living out your dreams online! It's not magic, bit with a little passion, a great web site and some hard work it can happen! Kristie Tamsevicius is president of Kristie's Custom Design. You'll find her on the World Wide Web here: http://www.kcustom.com About the Author Lynne Schlumpf is the Author of 2 Books: The Little Website That Could and Afternoons Off! You can listen to a radio interview with the author and take a free goal-setting tour here: http://www.littlewebsitethatcould.net. All articles published on EthanCote.com are copyrighted by their respective author. They are not to be taken without the consent of the author. |
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