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July 2002

Checking Your Message - Effective Web Copy [Misc] by Tom Neuman	Date Published: July 07, 2002.
Writing effective web copy begins with a clear understanding of the goals and objectives of your internet strategy. Are you trying to persuade the visitor to buy something? Are you trying to get them to sign up for your newsletter? Perhaps you want them to join your organization or simply learn more about your service so that they will call your 800 number. The common theme with all of these web strategies is that you are trying to get someone you have never met and can't see to take a step toward building a relationship with you or your organization. more...
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