 |
 |
 |
 |
||
Section:: Web Articles < Archives > |
||
Take Advantage of Adwords Is there anything that takes longer than getting listed in a major search engine? Not if you're a web site owner waiting for your site to be indexed. It can seem like an eternity between the time you submit your URL and the time you actually start seeing search engine traffic. Sure, you can plunk down a few hundred dollars to submit your site to one of the major directories. You'll get listed fairly quickly - if you're accepted. But what if you're just starting out? What if your shoestring budget is already starting to fray after purchasing a domain name, web hosting, web design, etc. and you just don't have several hundred dollars on hand - what then? Believe it or not, there is a way to get your site in front of searchers affordably...and almost immediately! No doubt you've heard of Google. Well, they have a neat little program called AdWords. Go to Google's home page and click on "Advertise with Us" at the bottom of the page. AdWords allows you to buy advertising on Google's search results pages. Your ad will appear in one of the colored boxes lined up along the right edge of the page under "Sponsored Links". (NOTE: It's important to take note of the fact that your ad appears only on searches performed on Google's home page, not in results from Yahoo! or sites affiliated with Google.) Let's say I operate a site that offers affordable ezine advertising and I want everyone searching for "ezine advertising" to see my listing. I open a Google AdWords account and design one or more ads describing my site/services and I select "ezine advertising" as well as a few related keywords. Once my account is active, searchers entering "ezine advertising" will be shown my ad in addition to their search results. If I write an effective ad and choose my keywords wisely, I get targeted traffic to my site. You're probably wondering how much all this costs, right? You're charged on a CPM basis ($x per thousand impressions) which ranges from $8-15 CPM depending on the ad's position, which is determined by click-thru ratio. The more your ad is clicked, the higher it appears on the page, the more you pay (up to $15.00 CPM) for the increased visibility. There are a few super advantages to the AdWords program. First, your ad runs almost immediately after it's submitted. No long waits before you see your listing appear. Second, you can make changes to your ad as the campaign progresses which allows you to tweak your ads and keyword selections to get the most for your money. And finally, there is no minimum deposit required to start an ad campaign, so even the smallest of businesses can get exposure quickly and affordably. Like any pay-per-impression advertising, it's imperative to craft an effective ad and monitor your campaign's performance in order to get the most for your advertising dollar. continue >> All articles published on EthanCote.com are copyrighted by their respective author. They are not to be taken without the consent of the author. |
||
| Copyright © 2000-2003 EthanCote Web Design Ink. All Rights Reserved. | ||
| Home | About Me | Services | Clients' Case Studies | Reasons | Horoscopes | Free Wallpapers | Online Games | Contact Me | ||
