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Paid Search Engine Inclusion Programs - An Overview Search engine and directory pay-for-inclusion (PFI) programs - as opposed to pay-per-click (PPC) models -have been around and making their mark ever since Yahoo! introduced its own in December 1999. Today, several major players have gone this way to rev up their revenues. This can get confusing (and, obviously, costly), so here's a current overview as per 2002-02-23 for your orientation. Search Engines FAST/Alltheweb (Forthcoming) First URL: n/a Next URL: n/a 10 pages/yr.: n/a Time Frame: n/a Exposure: FAST/Alltheweb, Looksmart, Lycos, PepeSearch, Scandinavia Online, Sinohome, Tiscali, T-Motion, T-Online Signup: (info queue) <http://www.fastsearch.com/products/internet/partnersite_start.asp> AltaVista First URL: $ 39 Next URL: $ 29 10 pages/yr.: $600 Time Frame: 6 months Exposure: AltaVista, Fireball Signup: <http://www.altavista.com/sites/search/express_incl> AskJeeves/Teoma First URL: $ 30 Next URL: $ 18 10 pages/yr: $192 Time Frame: 12 months Exposure: AskJeeves, Teoma, iLor Signup: <http://ask.ineedhits.com/> Inktomi First URL: $ 39 Next URL: $ 25 10 pages/yr: $264 Time Frame: 12 months Exposure: AOLSearch, Bluewin (CH), HotBot, iWon, Looksmart, MSN, Overture Signup: Currently 4 agencies available - Ineedhits: <http://ink.ineedhits.com/> Outrider: <http://www.outrider.com/> Position Technologies: <http://positiontech.com/inktomi/enroll.cfm> Verisign: <http://www.netsol.com/en_US/promotions/offers/options/inktomi.jhtml> Lycos Membership: $ 18 Any URL: $ 12 10 pages/yr: $138 Time Frame: 12 months Exposure: Lycos network Signup: <http://searchservices.lycos.com/searchservices/select_registration_step1.asp?rug=y> Directories Looksmart One Domain: $299 Time Frame: one time fee Exposure: Looksmart, AltaVista, CNN, GOeureka, iWon, Juno, MSN, TimeWarner, 370+ ISPs Signup: <http://listings.looksmart.com/?synd=none&chan=lshomebus> Workaround: Join Zeal as an editor <http://zeal.com/users/build_directory.jhtml> Yahoo! One Domain: $299 (Adult content sites: $600) Time Frame: 12 months Exposure: Yahoo! Signup: Go to relevant category and click on "Suggest a Site" link Workaround: Try Joe Petrow's site (no guarantees!) - <http://www.joepetrow.com/?PAGE=yahoofree> About the Author Ralph Tegtmeier is the co-founder and principal of fantomaster.com GmbH (Belgium), <http://fantomaster.com/>, a company specializing in webmasters software development, industrial-strength cloaking and search engine positioning services. He has been a web marketer since 1994 and is editor-in-chief of fantomNews, a free newsletter focusing on search engine optimization, available at: <http://fantomaster.com/fantomnews-sub.html> You can contact him at mailto:fneditor@fantomaster.com All articles published on EthanCote.com are copyrighted by their respective author. They are not to be taken without the consent of the author. |
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