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October 2003

Your Web Traffic and Your Bottom Line [Web/Web Stats] by Scott Buresh	Date Published: October 05, 2003.
Most companies that have websites have access to traffic statistics, usually provided by their web host. Those that don't look at these files (or use a bargain basement web hosting company that doesn't provide them) don't know what they are missing- there is a wealth of information to be found, and reacting to this information can have a positive impact on a company's bottom line. more...
September 2003
The Myth of Manual Search Engine Submission [Web/Search Engine] by Ralph Tegtmeier	Date Published: September 28, 2003.
One of the ongoing myths abounding in the search engine world is that of manual submission: many search engine optimization agencies make a point in promoting their "manual submission services", and if you follow discussions in various forums and newsgroups you will frequently encounter people advising others to "submit manually only, or else ..." more...
Building Link Popularity [Web/Search Engine] by Scott Buresh	Date Published: September 28, 2003.
Many businesses recognize that search engines can bring volumes of highly targeted prospects to their website, typically at a fraction of the cost of traditional marketing. Unfortunately, these same companies often overlook the most important part of their search engine marketing campaigns, which is keyphrase selection and evaluation. more...
Internet Tip of the Week: Your Web Presence [Web] by Bob Osgoodby	Date Published: September 21, 2003.
If you use a free service to host your web pages you could be burned. If their advertising dollars dry up, they may simply fold their tents and disappear into the night. Forget the free web space providers - do you think you're putting forth a professional image with their ads cluttering up your web pages? I don't think so. more...
Keyword Density - More Than Meets the Eye [Web/Search Engine] by Ralph Tegtmeier	Date Published: September 21, 2003.
One of the standard elements of web page optimization is Keyword Density: up until very recently the ratio of keywords to rest of body text was generally deemed to be one of the most important factors employed by search engines to determine a web site's ranking. more...
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