| February 2002 |
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Who Is Looking In Your Underwear Drawer? [Web]
by Lynne Schlumpf
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Date Published: Feb. 17, 2002. |
After trying to remove this cute, unauthorized piece of software from the machine, BonziBuddy decided to render the computer completely unusable. After some investigation into user reviews on download.com, we found this to be a common hiccup with BonziBuddy. We also found out something very alarming in the process.
The more we researched, the scarier a concept of Adware (also known as Spyware) became.
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Is There A Difference When Writing For The Internet? [Web]
by Charlene Rashkow
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Date Published: Feb. 17, 2002. |
While you have free reign to put as much information on your web site or within your article when presenting it on the Internet, material on the web must grab the reader's attention very quickly. Becoming verbose and redundant may be satisfying to your ego but it won't attract the attention of your reader.
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Creating Link Popularity - Without Getting Banned [Web]
by Dan Thies
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Date Published: Feb. 17, 2002. |
By now, most webmasters know that link popularity is the single most important factor in driving top search engine rankings. But did you know that some links can actually kill your search engine rankings?
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So You Want a Domain... [Web]
by Dawn Gray
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Date Published: Feb. 17, 2002. |
Now, many companies will register your domain. They charge anywhere from $10 to $35 per year, and may not charge you the first two years in advance. They don't use the same database of registered names, so the old "Whois" search may not be able to tell you if your chosen name has already been registered. The different registrars may not even require the same information for their forms!
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404 Pages [Web]
by Lauri Harpf
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Date Published: Feb. 10, 2002. |
For a surfer, encountering a "404 page" is a nuisance. For a webmaster, they can be far more problematic, causing a reduction in traffic which in turn means losing a part of the precious advertising revenues or sales the site's life depends on. You can minimize the amount of 404 errors by periodically checking your pages for broken links, but it is impossible to get completely rid of them. So, what can you do?
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Naming Your Files [Web]
by Dawn Gray
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Date Published: Feb. 10, 2002. |
Some search engines count file names as keywords when ranking each page. Visitors will try to remember the URL of their favorite page so they can go back without wading through bookmarks or history lists. How you name your files is really important!
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Advanced 404 Pages [Web]
by Lauri Harpf
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Date Published: Feb. 03, 2002. |
In a previous article, I discussed the advantages of using a customized 404 error page on your site and gave instructions on how to create one. As I explained back then, these pages are highly useful because they enable you to benefit from traffic that would otherwise be lost. They however do have one dark side that can make maintaining your site significantly more difficult than what it has been before.
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Don't Frustrate Your Website Visitors: Let "Em" Search! [Web]
by Merle
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Date Published: Feb. 03, 2002. |
So last year when you published your website, you never envisioned it would grow so large. But it has. You've added more pages as time marched on, and managing all that information has become a full time job. Once your site gets to be over 20 pages, you really should consider adding a search function to make it easier for your guests to quickly find what they need.
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Building an E-mail Address Database [Web]
by Lauri Harpf
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Date Published: Feb. 03, 2002. |
Creating your own opt-in E-mail database is not an easy task. In addition, because of privacy concerns and the fear of spam, many people are reluctant to give out their E-mail address without a good reason to do so. These fears can be soothed by creating a strict privacy policy and sticking to it, but it's harder to convince your visitors that it would be in their best interest to reveal their E-mail address to you. Fortunately, there are some time-tested solutions available for that problem as well:
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