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February 2003

Paid Search Engine Inclusion Programs - An Overview [Web/Search Engine] by Ralph Tegtmeier	Date Published: February 09, 2003.
Search engine and directory pay-for-inclusion (PFI) programs - as opposed to pay-per-click (PPC) models -have been around and making their mark ever since Yahoo! introduced its own in December 1999. Today, several major players have gone this way to rev up their revenues. This can get confusing (and, obviously, costly), so here's a current overview as per 2002-02-23 for your orientation. more...
Internet Tip of the Week: Click Away Syndrome [Web] by Bob Osgoodby	Date Published: February 02, 2003.
We see literally hundreds of ads every week that arrive by email, are published in Ezines we subscribe to, or possibly banner ads on web sites. Most of them fit into the "click away" category and are not even read. Every now and then however, one gets our attention and we visit their web site, or request further information by email. First, let's examine the "click away" varieties. more...
Safe Bets for Start-Ups [Web] by Jennifer Johnson	Date Published: February 02, 2003.
You run a start-up business and money's tight. Even though you may not have loads of cash to play with, you don't have to settle for minuscule traffic counts! Get the most for your advertising dollar by following these suggestions. more...
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