| June 2002 |
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Who's In, Who's Out in the Continuing Saga of the Search [Web/Search Engine]
by Merle
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Date Published: June 23, 2002. |
There have been a lot of changes on the search engine front in the past year. So many that it's hard to keep track of who's still a major player and who isn't in the search engine game. With so many turning to "Pay for Submission and Pay per Click" models, there aren't a lot left that still accept free submissions. And of those that do, it's hard to tell exactly which ones are worth your time. Let's review the list to see who's still standing, who's charging and who isn't.
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Is Your Website Optimized for Search Engines? [Web]
by Scott Buresh
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Date Published: June 16, 2002. |
For the technically inclined, there are numerous places on the web to get detailed, in-depth information on how to properly optimize a web site for the best possible search engine rankings. What follows is a practical guide that covers some of the most basic search engine issues. It is in no way intended to be comprehensive, but it should help the average site owner determine whether their site is optimized, and if not, how to make some simple changes to improve their search engine rankings.
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Are You Using Ezine Classified Ads? [Web]
by David McKenzie
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Date Published: June 09, 2002. |
If not, then you should be. They are much more effective than traditional online classifieds mainly because they are more targeted. Guess what? Most of them have a subscriber base of fewer than 2,000 and very few people are targeting this subscriber base. There is a huge market in getting your targeted ezine ad to tens of thousands of people.
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Analyzing Your Way To Success [Web]
by Judith Tramayne-Barth
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Date Published: June 09, 2002. |
Once your site is indexed, analyzing your logs becomes extremely important. There is a wealth of information just waiting for you to use. For instance, logs tell you: How many "unique visitors" come each day, week and month
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Are Your E-books Truly Viral? [Web]
by Andres Munoz
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Date Published: June 09, 2002. |
The purpose of distributing a free e-book is to get your readers to pass it on and create a viral marketing effect with no effort. However I have downloaded a number of e-books only to delete them immediately after opening it. The two golden rules broken by the majority of "viral" e-books is less than useful content and terrible e-book layout.
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Five Ways to Get the Most Out of Your Internet Presence [Web]
by Scott Buresh
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Date Published: June 02, 2002. |
Most web hosts offer traffic analysis data to their clients, and it is arguably the most important tool at your disposal in measuring the effectiveness of your website. By taking the time to understand this data, you can begin to understand the motivations and interests of your audience. This is but one method in getting the most out of your web presence. Here are four others.
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How to Invest in Your Online Marketing Today [Web]
by Scott T. Smith
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Date Published: June 02, 2002. |
Most Web business owners have limited marketing resources, so it only makes sense to invest in marketing that really works. Today the top two ways people find what they want online are through search indexes, and through links. Which means, search engine optimization (SEO) and targeted link building are the top marketing tactics today that are worth your investment. You can certainly choose one or the other, but here's why we recommend you do both:
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Web Surfing: ISP Tips [Web]
by Richard Lowe Jr. and Claudia Arevalo-Lowe
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Date Published: June 02, 2002. |
Perhaps one of the most important things to consider when determining how to get on the internet is choosing your ISP (Internet Service Provider). This is the company that connects you to the internet via the phone line, DSL, modem, T1 or whatever else you want to use. Generally they provide the following.
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The Art of Networking Online [Web]
by Merle
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Date Published: June 02, 2002. |
Learning to network online is an art form in itself. If you learn the ropes and do it correctly, you'll get the word out on your Net business and "win friends and influence people" all at the same time. There are three main tools you'll need to incorporate into your daily life in order to become an "online networking warrior."
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